For Winners’ Worthy Rest

President alcohol brand.

The task:

• Develop a scenario and communications based on the partnership with the Leopolis Grand Prix racing organizer.
• Create an imagery TV video.

The result:

The commercial video for the premium alcohol brand President targeted for the TV rotation created in collaboration with the Leopolis Grand Prix.

The reason is that the President brand became the general sponsor of the Leopolis Grand Prix retro sports race. On this occasion, the TM asked MOROZOV agency for advertising support and the creation of promotional communications based on this event.

As the car theme is a bit far from the topic of alcoholic beverages, a successful colleague of the winners became the hero of the advertisement. He broke into the race and delivered the products to celebrate the triumphant finish.

15-second version

Backstage

Shooting the real-time video of a real race became a real challenge for the MOROZOV video production department. We had to release another participant on the track – a branded President car to keep to the scenario. We had no right to make a mistake during the shooting, as according to the regulations, the car could pass only three laps.