Meeting the President
- Develop a script and communications for the brand’s entering the market.
- Shooting and producing a video.
- Through the repetition of the name “President”, create an association with alcoholic beverages, and spread it among the target audience.
- Customer’s wishes: cold and snowy weather in the frame.
The result: Find a slot for the meeting! We are meeting the з “President”
«Знайди час для зустрічі! Зустрічаємося з „Президентом“»
We used the next methods, working on the campaign:
- Audience segmentation. Every promo video is targeted at a special group, therefore, people of different ages, social statuses, and gender appear in advertising.
- The «programming» of the ТМ’s name. The only phrase “Meeting the President” sounds in the commercial video, for the audience’s remembering the President ™ name.
- Keeping the viewer’s attention. We created an intrigue to keep advertising not intrusive but exciting, instead.
MOROZOV production faced the task of shooting winter scenes in May at a temperature of +20 ° C. We took general shots at the top of Dragobrat Mountain, as it was still snowy there. Filming magic made the rest.