The concept design of the label
There’s a long story about MOROZOV.agency’s design process on the Perlova horilka label. But it seems to be the case when you need to just watch and enjoy.
«Perlova» trademark is a premium horilka brand with a history. The purity of the product is the basis of brand positioning.
«Perlova» name is a Ukrainian transliteration of the word «pearl»
The meaning was indicated by a small image of a shell with a pearl in the logo and on the label.
MOROZOV.agency faced the task of redesigning the label. The main point was to maintain brand awareness but radically update and modernize the perception of products and brands.
Well, we accepted the challenge, and in a few weeks, a new design concept for horilka labels and visuals for TM Perlova. We made a pearl the main focus and the central element of the packaging composition..