Your Active Dwelling-Style!
«Forward» residential complex
- Develop a script for the video clip.
- The timing of the clip is 20 seconds, and the trailer is 6 seconds.
- Use existing renderings of the building.
- Use a stock video only.
- Required elements: the logo of the residential complex, the “Riel” company logo, and the website.
- The idea aims to reveal the residential complex’s benefits, “its sporty, youthful spirit, ” and be clearly oriented towards a young, active, progressive audience.
To make the picture vibrant and appealing to a young audience, the rational benefits of «Forward» residential are conveyed through the prism of emotion in the commercial.
The new apartment for young people is a new beginning of life by the rules they set themselves. They open up plenty of new opportunities and experiences with purchasing the apartment. And while the voice-over narration in the promotional video announces the rational advantages of the residential complex, bright images of the young people’s active life are emotionally convincing.
YOUR FORWARD START