Your Active Dwelling-Style!

«Forward» residential complex

The task:

• Develop a script for the video clip.
• The timing of the clip is 20 seconds, and the trailer is 6 seconds.
• Use existing renderings of the building.
• Use a stock video only.
• Required elements: the logo of the residential complex, the “Riel” company logo, and the website.
• The idea aims to reveal the residential complex’s benefits, “its sporty, youthful spirit, ” and be clearly oriented towards a young, active, progressive audience.

The Result:

To make the picture vibrant and appealing to a young audience, the rational benefits of «Forward» residential are conveyed through the prism of emotion in the commercial.

The new apartment for young people is a new beginning of life by the rules they set themselves. They open up plenty of new opportunities and experiences with purchasing the apartment. And while the voice-over narration in the promotional video announces the rational advantages of the residential complex, bright images of the young people’s active life are emotionally convincing.

YOUR FORWARD START
YOUR LIFE
YOUR RULES
YOUR SPACE
YOUR INSPIRATION
Active dwelling-style